NEW GENERIC TOP-LEVEL DOMAINS
All you wanted to know about New gTLDs and ICANN's New gTLD Program
ICANN new gTLD application strategy, Brand TLD advisory and domain portfolio management
01Solutions
Solutions
02Academy
Academy
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Brand TLDs in the 2026 Round: the Applicant Guidebook
What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.
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History of ICANN's New gTLD Program
How the top-level domain space grew from a handful of extensions to more than a thousand, and what the earlier rounds teach applicants and brand owners today.
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ICANN's Next Round of New gTLDs (2026)
Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.
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Strategic Use Cases for Brand TLDs
How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.
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Brand TLDs in Financial Services
Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.
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