Academy
New gTLDs
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Brand TLDs in Financial Services
Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.
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Brand TLDs in the 2026 Round: the Applicant Guidebook
What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.
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History of ICANN's New gTLD Program
How the top-level domain space grew from a handful of extensions to more than a thousand, and what the earlier rounds teach applicants and brand owners today.
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ICANN's Next Round of New gTLDs (2026)
Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.
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Strategic Use Cases for Brand TLDs
How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.
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