---
title: "New gTLDs | Pitch"
description: "ICANN new gTLD application strategy, Brand TLD advisory and domain portfolio management"
url: https://www.pitch.law/new-gtlds
---

[pitch](https://www.pitch.law/) Focus areas New gTLDs

NEW GENERIC TOP-LEVEL DOMAINS

# All you wanted to know about New gTLDs and ICANN's New gTLD Program

ICANN new gTLD application strategy, Brand TLD advisory and domain portfolio management

01Solutions

## Solutions

- ### [New gTLDs for Brands](https://www.pitch.law/solutions/new-gtlds)
  [Advice for brand owners on ICANN's new gTLD programme, from the decision to apply through objections and contention to running a registry.](https://www.pitch.law/solutions/new-gtlds)

02Academy

## Academy

- ### [Brand TLDs in the 2026 Round: the Applicant Guidebook](https://www.pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
  [What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.](https://www.pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
- ### [History of ICANN's New gTLD Program](https://www.pitch.law/academy/history-and-background)
  [How the top-level domain space grew from a handful of extensions to more than a thousand, and what the earlier rounds teach applicants and brand owners today.](https://www.pitch.law/academy/history-and-background)
- ### [ICANN's Next Round of New gTLDs (2026)](https://www.pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
  [Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.](https://www.pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
- ### [Strategic Use Cases for Brand TLDs](https://www.pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
  [How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.](https://www.pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
- ### [Brand TLDs in Financial Services](https://www.pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)
  [Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.](https://www.pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)

* [Trademarks](https://www.pitch.law/trademarks)
* [Patents](https://www.pitch.law/patents)
* [New gTLDs](https://www.pitch.law/new-gtlds)
* [Data, Data Protection & AI](https://www.pitch.law/focus-areas/data-protection-ai)
* [Transactions](https://www.pitch.law/focus-areas/transactions)
* [Subsidies & Tax](https://www.pitch.law/focus-areas/subsidies-tax)

## Let’s talk

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