--- title: "Your goals | Pitch" description: "Where are you at? Pick your step: with your innovation, your business relationships or your company." url: https://www.pitch.law/goals --- # Your goals Where are you at? Pick your step: with your innovation, your business relationships or your company. ## Your brand From the first name idea to the courtroom: choose, register, use and defend your brand. 1. [01 Choose and clear your brand Pick a name that is strong, free to use and works in every market you have in mind.](https://www.pitch.law/goals/choose-and-clear-your-brand) 2. [02 Register your trademark File in the right classes and countries, add your logo and designs, and keep renewals on track.](https://www.pitch.law/goals/register-your-trademark) 3. [03 Use and license your brand Use your mark so it stays valid, license it to partners and franchisees, or sell it.](https://www.pitch.law/goals/use-and-license-your-brand) 4. [04 Enforce your brand Spot copycats, oppose look-alike filings, take down counterfeits and recover domain names.](https://www.pitch.law/goals/enforce-your-brand) ## Your inventions From the lab to the courtroom: develop, patent, commercialise and defend your technology. 1. [01 Develop and innovate Structure your R\&D, team up with universities and partners, and keep the results yours.](https://www.pitch.law/goals/develop-and-innovate) 2. [02 Patent your invention Decide what to patent and what to keep secret, file in time, and choose between unitary and national patents.](https://www.pitch.law/goals/patent-your-invention) 3. [03 Commercialise your technology Launch your product, license or sell your technology at the right price, and benefit from the tax rules on IP income.](https://www.pitch.law/goals/commercialise-your-technology) 4. [04 Enforce your patents Stop infringers, answer claims against you, and litigate before national courts or the Unified Patent Court.](https://www.pitch.law/goals/enforce-your-patents) ## Your company From the first founders’ agreement to the day you sell: the legal side of every stage of your company. 1. [01 Start a company Set up your company, agree with your co-founders and make sure the company owns what you build.](https://www.pitch.law/goals/start-a-company) 2. [02 Finance your growth Raise money from investors, apply for subsidies and use the tax incentives for innovation.](https://www.pitch.law/goals/finance-your-growth) 3. [03 Grow your business Hire people and keep your know-how in-house, work with distributors and expand abroad.](https://www.pitch.law/goals/grow-your-business) 4. [04 Restructure Reorganise your group, move IP to the right entity or bring in new shareholders.](https://www.pitch.law/goals/restructure) 5. [05 Buy or sell a business Check what you’re buying, or get your company ready so buyers pay full value for it.](https://www.pitch.law/goals/buy-or-sell-a-business) ## Your business relationships Customers, suppliers and partners: from the first tender to the end of the relationship. 1. [01 Find and select partners Run or answer a tender, and check partners and suppliers before you commit.](https://www.pitch.law/goals/find-partners-and-suppliers) 2. [02 Contract Clear contracts for SaaS, services, distribution, supply and licensing, with your IP and data covered.](https://www.pitch.law/goals/contract) 3. [03 Perform and manage Keep your contracts working as your business changes: renewals, changes, deadlines and audits.](https://www.pitch.law/goals/manage-relationships) 4. [04 Resolve disputes or end the relationship Settle disagreements through negotiation, mediation, arbitration or in court, and end contracts cleanly.](https://www.pitch.law/goals/resolve-disputes) ## Your digital compliance The rules that apply at every stage: privacy, AI, data, operational resilience, product security, platforms, consumers and sanctions. 1. [GDPR and privacy Handle personal data lawfully, from your register and cookies to data subject requests and breaches.](https://www.pitch.law/goals/gdpr-and-privacy) 2. [AI Act Find out which AI Act duties apply to you as a provider or user of AI, and when.](https://www.pitch.law/goals/ai-act) 3. [Data Act and data sharing Share, license and protect data, and meet the access and switching rules of the Data Act.](https://www.pitch.law/goals/data-act) 4. [Operational resilience: NIS2 and DORA Keep your services running: risk management, incident reporting and supplier rules under NIS2 and, in financial services, DORA.](https://www.pitch.law/goals/operational-resilience) 5. [Secure products: Cybersecurity Act and Cyber Resilience Act Bring hardware and software to the EU market that meet the Cyber Resilience Act, and use EU cybersecurity certification where it counts.](https://www.pitch.law/goals/secure-products) 6. [Online platforms: Digital Services Act Host user content or run a marketplace? Set up notice and action, transparent terms and trader checks under the DSA and the P2B Regulation.](https://www.pitch.law/goals/online-platforms) 7. [Consumer law and e-commerce Sell online to consumers with the right information, withdrawal and guarantee terms, fair pricing and reviews, honest green claims and an accessible shop.](https://www.pitch.law/goals/consumer-and-e-commerce) 8. [Sanctions and anti-money laundering Screen customers and partners, and know what the sanctions and anti-money laundering rules expect of you.](https://www.pitch.law/goals/sanctions-and-aml) ## Let’s talk Tell us what you’re working on. We’ll get the right person on it and reply within one business day. The first chat is free. [Schedule a meeting](https://www.pitch.law/schedule)